A potential client of course wants to know:

And they are rightly more interested in THEIR business than YOURS.

But have you noticed the B2C companies you buy from?

Many are brilliant but not all remember this fundamental rule and they can get really caught up in formulaic practices and tick box customer service. How many of these have you experienced?

Of course, some customer interactions need more personalisation than others. But even short ones (say buying something in a shop or a simple question on the phone) – can benefit from a burst of laser-like attention on the customer!

Did you know…

80% of consumers are more likely to buy from a company that provides a tailored experience and the top reason customers switch brands is because they feel unappreciated.

Proving it’s so important to personalise every interaction.